Navigating the Hype Cycle: Are "Bubble" Warnings Normal Before a Market Crash?

January 28, 2026

It's a common observation that financial discussions are currently flooded with warnings about an "AI bubble." This leads to the question of whether past speculative manias also featured such widespread pre-bubble alarms. The strong consensus from historical accounts and personal recollections is a resounding yes.

Historical Precedent of Bubble Warnings

Many recall the dot-com bubble of the late 1990s and the real estate bubble that preceded the 2008 financial crisis. In both instances, mainstream media, financial publications, and individual experts were vocal about the impending risks, often years before the market correction. For example, specific articles from 2006-2007 explicitly warned of a "house bubble," "toxic mess" in mortgages, and "froth" in local housing markets, highlighting widespread concern. Despite these clear warnings, the market continued its ascent for a considerable period before the eventual collapse.

Why Warnings Often Go Unheeded

Several factors contribute to why these warnings don't always lead to immediate market corrections or widespread preventative action:

  • Professional Incentives: For professional money managers, ignoring a market mania, even if they suspect it's a bubble, can lead to significant underperformance against competitors and benchmarks. This can result in job loss or client allocation withdrawal. The pressure to "dance while the music is playing" often overrides caution.

  • The "Getting Out in Time" Fallacy: A common belief during a bubble is that one can simply exit their positions before the crash. However, historical events like the Great Crash of 1929 show that market systems can become overwhelmed, preventing timely exits. Modern markets could face similar issues, potentially through rapid "flash crashes" that offer little opportunity to react.

  • "Markets Can Remain Irrational Longer Than You Can Remain Solvent": This famous quote by J.M. Keynes underscores the difficulty of timing the market. Trying to profit from a bubble while waiting for its inevitable burst can be financially ruinous if the irrational exuberance persists longer than anticipated.

  • The Noise Problem: The financial world is rife with "perma-bears" or "doom-mongers" who constantly predict economic catastrophes. This creates a significant amount of background noise, making it challenging to discern legitimate, actionable warnings from those who simply predict every possible outcome until they are eventually right ("economists have predicted 11 of the last 4 recessions").

Signs and Strategies for Individuals

While timing the market perfectly is notoriously difficult, some indicators and strategies can be useful:

  • The "This Time Is Different" Mentality: A classic warning sign that a market is in a bubble phase is when participants genuinely believe that the current boom is fundamentally different from past cycles and immune to correction.

  • Individual Risk Management: For individuals, managing risk through strategies like rebalancing portfolios or taking profits during periods of mania can be effective. This might lead to underperforming the market if the bubble inflates further, but it helps protect gains and reduce downside risk in a correction.

  • Understanding Underlying Reality: Some argue that current AI investments are disconnected from economic reality, particularly given the technology's known limitations (e.g., struggling with fact vs. fiction, "hallucinations"). A fundamental understanding of the technology's actual capabilities and limitations, rather than just its hype, is crucial.

Data Trends for Bubble Discussions

Interestingly, data from sources like Google Books Ngrams and Google Trends shows patterns in how bubble discussions evolve:

  • Post-Burst Peak: Discussions and media mentions of specific bubbles (e.g., "real estate bubble") often peak after the bubble has burst, as retrospective analysis and public interest surge.

  • Pre-Burst Acceleration: However, usage of these terms also shows significant acceleration in the years leading up to the burst. For example, "real estate bubble" usage picked up strongly from 2005, three years before the 2008 crash.

  • Current AI Bubble Trends: While "AI bubble" was not prominent in older data, searches for the term significantly increased in early 2023, overtaking "bitcoin bubble" queries. These search trends for "AI bubble" and the broader "tech bubble" are currently accelerating, mirroring historical patterns of growing public concern during periods of speculative growth.

In conclusion, the presence of widespread "bubble" claims is not unique to the current AI landscape; it's a recurrent feature of speculative manias. Navigating these periods requires a nuanced understanding of market psychology, financial incentives, and personal risk management strategies, rather than simply relying on pervasive warnings.

Get the most insightful discussions and trending stories delivered to your inbox, every Wednesday.