Go-to-market Strategy

Uncover the critical steps and common hurdles solo founders face when launching a mobile app, from securing beta testers for app stores to navigating legal, marketing, and partnership challenges.

Are you a non-technical founder with a big vision for deep tech? Learn how to move beyond the "idea guy" stereotype by bringing undeniable value like funding, customers, and a solid Go-To-Market strategy.

Explore why coordinated product launches often garner more media attention than fully shipped products, revealing the critical role of public relations and amplification strategies. Understand the "intensity of indifference" and what it takes for a new offering to become news.

Discover key strategies for monetizing groundbreaking AI technology, from creating compelling demos and validating market fit to building the right team and navigating competitive landscapes. Learn how to transform a novel AI invention into a profitable venture.